I worked with USRB x Carteret to create an expandable ad using Jivox, a third-party platform specializing in interactive content. Through front-end design, I developed an animated and interactive ad that was broadcast live on third-party websites, delivering an engaging experience for viewers. This project allowed me to combine technical skills and creativity to meet the client’s needs effectively.
They requested a creative refresh, and I chose a black-and-white design to maintain a professional tone while keeping it appropriate for the holiday season during which the event took place. I focused on emphasizing the headliners and promoting the event's key companies to ensure maximum engagement and visibility.​​​​​​​