Invenire is a canned wine company that delivers monthly to your doorstep, offering flavors inspired by diverse vacation destinations worldwide. They provide a subscription service featuring a unique wine flavor from a different country each month. Their debut release features a Basil and Strawberry White Wine, drawing from the rich flavors of Italy. With a focus on convenience and exploration, they aim to create a globally accessible brand that welcomes both novice and expert wine enthusiasts to sip in style.
Our company's colors are striking and vivid, making a lasting impression on our consumers and ensuring that we stand out on shelves. While wine is typically associated with sophistication and luxury, we believe that our easily accessible and enjoyable product can provide the same elevated experience.
I decided to go with a serif typeface, Bely Font features sharp, triangular serifs and open apertures which has an inviting and curvy approach. Invenire essentially means "to discover" in latin, so in order to highlight that aspect, I decided to emphasize the "V" in Invenire to pinpoint discovery, which is our brand's primary objective to encourage exploration. The compass is also used to convey a strong and recognizable representation of our company, where redirection with us is the best possible way to go.
After creating my flat label design, I utilized Adobe Dimensions to design the overall packaging for my product using a beverage can model. I aimed to maintain simplicity and avoid overwhelming the consumer, so I opted to work with a limited yet vibrant color palette, which allowed me to showcase the essential elements of the country featured that month. Using a type that is flexible with any can and country was also an important element.
I've redirected my focus toward a more compelling direction that truly highlights the essence of Invenire. The name 'Invenire' means 'discover' in Latin, reflecting their company goal to transport consumers to new vacation spots through our canned wine. It was important for me to craft an experience that resonates with our audience and invites them on a journey of discovery with every sip!
